Partners

BAUHAUS

BAUHAUS is one of Europe’s leading hardware store chains and has 270 stores in 19 countries (Austria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Iceland, Norway, Slovenia, Bulgaria, Spain, Sweden, Switzerland, Turkey, Luxembourg, Slovakia and the Netherlands).

BAUHAUS was established in Sweden in 1997 and is today the market leader with its 22 stores on the Swedish market. BAUHAUS is headquartered in Mannheim, Germany, where the company’s first store was inaugurated in 1960.

Tim Bergling Foundation

Klas Bergling and Anki Lidén started the Tim Bergling Foundation in memory of their son Tim “Avicii” Bergling after his death on April 20, 2018.

The Tim Bergling Foundation are working to prevent mental illness and suicide among children, young people and young adults. The foundation supports organizations, initiatives and projects engaged in research and preventative actions against mental illness and suicide.

Strawberry

Since July 12, 2024, Strawberry has been the official naming rights partner of the Strawberry Arena.

Strawberry is a portal offering a wide range of hotels, meeting and conference facilities, restaurants, and spas, as well as unique benefits and partnerships for its members. With over 225 hotels in the Nordic region, Strawberry includes the hotel chains Comfort Hotel®, Quality Hotel™, Clarion Hotel®, and Clarion Collection® Hotel, along with more than 40 independent hotels.

Through its app and website, guests and members gain access to a universe of opportunities, with the promise of making life more meaningful and filled with exciting experiences.

Tre

Tre is the main partner, and holds the naming rights, to the arena as of January 1, 2025.

The same year Tre was launched, in 2003, they became the first to introduce video calls on mobile phones. Shortly thereafter, they made it possible to listen to music on phones. Entertainment has always been an important component for Tre, which now takes a step into live entertainment by becoming the main partner of 3Arena.

As reliable connectivity is a cornerstone of today’s digital world, Tre ensures that you can always count on being connected when you need it the most, both inside the arena and beyond.