Partners

Trygg-Hansa

Trygg-Hansa has good knowledge of what their customers are experiencing today and what creates anxiety and uncertainty for the future. They use that knowledge to prevent damage at all stages of life. For several years, they have been actively working to prevent and reduce mental illness among young people. As a engaged partner to Avicii Arena, Trygg-Hansa takes the initiative and supports a number of activities in order to break the stigma around mental illness.

At the end of 2021, “För alla unga” was launched, a free, digital education for high school students. The education provides knowledge and tools to feel as good as possible during teen age years. Thousands of students have already taken part in the training, which has been developed in collaboration with young people, teachers, experts and researchers. The education is adapted to the school’s curriculum and our goal is to include mental health as a compulsory part of the schedule in the Swedish school.

To the education
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BAUHAUS

BAUHAUS is one of Europe’s leading hardware store chains and has 270 stores in 19 countries (Austria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Iceland, Norway, Slovenia, Bulgaria, Spain, Sweden, Switzerland, Turkey, Luxembourg, Slovakia and the Netherlands).

BAUHAUS was established in Sweden in 1997 and is today the market leader with its 22 stores on the Swedish market. BAUHAUS is headquartered in Mannheim, Germany, where the company’s first store was inaugurated in 1960.

To BAUHAUS
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Tim Bergling Foundation

Klas Bergling and Anki Lidén started the Tim Bergling Foundation in memory of their son Tim “Avicii” Bergling after his death on April 20, 2018.

The Tim Bergling Foundation are working to prevent mental illness and suicide among children, young people and young adults. The foundation supports organizations, initiatives and projects engaged in research and preventative actions against mental illness and suicide.

To Tim Bergling Foundation
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Swedbank

Swedbank was the name sponsor of the Arena from 2007 until March 2012 when it donated the name to Friends, a non-profit organization with the vision of achieving zero victims of bullying.

Since 2006 Swedbank has been Friends’ major sponsor. This means that our event owners and partners can add a social dimension to their commitment to us.

Swedbank have relationships with about 7.3 million private customers and about 547,000 corporate customers. This makes them the bank in Sweden with the most customers.

To Swedbank
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Friends

Friends is a non-profit organization, dedicated to the prevention of bullying. Its vision is to see young children and adolescents grow up in a safe and secure society where all are treated equally. Friends educate and support schools, pre-schools and sports clubs throughout Sweden.

The idea of ​​giving the naming rights to Friends was that the National Arena would become a physical manifestation against bullying, and be a symbol of the obvious: no child should be subjected to bullying and discrimination.

To Friends
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Tele2

Tele2 is the obvious main partner of the arena. Since its inauguration in 2013, they have continued to raise the bar of the arena experience by connecting live events to modern, mobile services.

As a mobile operator, Tele2 plays an important role in the overall connectivity of the venue. Always offering a seamless online experience to match the live events.

To Tele2
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Our CSR-partners

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Friends

We are proud partners to the children’s rights organisation Friends. With support from Swedbank, Friends Arena is named after the foundation with the purpose of turning the arena into a physical manifestation against bullying and a symbol for the obvious: that no child should ever be subject to bullying or discrimination.

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My Special Day

Since many years, we are supporting the My Special Day Foundation working to fulfil wishes and create joyful experiences, so called Special Days, for children with severe diseases and diagnoses. Every year, more than 200 children get the opportunity to experience special events from their own box in Avicii Arena.

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