Trygg-Hansa has good knowledge of what their customers are experiencing today and what creates anxiety and uncertainty for the future. They use that knowledge to prevent damage at all stages of life. For several years, they have been actively working to prevent and reduce mental illness among young people. As a engaged partner to Avicii Arena, Trygg-Hansa takes the initiative and supports a number of activities in order to break the stigma around mental illness.

At the end of 2021, “För alla unga” was launched, a free, digital education for high school students. The education provides knowledge and tools to feel as good as possible during teen age years. Thousands of students have already taken part in the training, which has been developed in collaboration with young people, teachers, experts and researchers. The education is adapted to the school’s curriculum and our goal is to include mental health as a compulsory part of the schedule in the Swedish school.


BAUHAUS is one of Europe’s leading hardware store chains and has 270 stores in 19 countries (Austria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Iceland, Norway, Slovenia, Bulgaria, Spain, Sweden, Switzerland, Turkey, Luxembourg, Slovakia and the Netherlands).

BAUHAUS was established in Sweden in 1997 and is today the market leader with its 22 stores on the Swedish market. BAUHAUS is headquartered in Mannheim, Germany, where the company’s first store was inaugurated in 1960.

Tim Bergling Foundation

Klas Bergling and Anki Lidén started the Tim Bergling Foundation in memory of their son Tim “Avicii” Bergling after his death on April 20, 2018.

The Tim Bergling Foundation are working to prevent mental illness and suicide among children, young people and young adults. The foundation supports organizations, initiatives and projects engaged in research and preventative actions against mental illness and suicide.


Since July 12, 2024, Strawberry has been the official naming rights partner of the Strawberry Arena.

Strawberry is a portal offering a wide range of hotels, meeting and conference facilities, restaurants, and spas, as well as unique benefits and partnerships for its members. With over 225 hotels in the Nordic region, Strawberry includes the hotel chains Comfort Hotel®, Quality Hotel™, Clarion Hotel®, and Clarion Collection® Hotel, along with more than 40 independent hotels.

Through its app and website, guests and members gain access to a universe of opportunities, with the promise of making life more meaningful and filled with exciting experiences.


Tele2 is the obvious main partner of the arena. Since its inauguration in 2013, they have continued to raise the bar of the arena experience by connecting live events to modern, mobile services.

As a mobile operator, Tele2 plays an important role in the overall connectivity of the venue. Always offering a seamless online experience to match the live events.